Top Monetizing Ad Networks & Ad Formats
IN-APP ADVERTISING PERFORMANCE INDEX OF 2017
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The Appodeal In-App Advertising Performance Index is the first comparison report of over 60 ad demand sources. It offers mobile app publishers analysis of the best ad networks for monetizing their apps by regions, ad formats and platforms.
Sample Key Findings
1
Rich interstitial - Ad Format with the Highest Monetization Power in Almost All Regions
Its combination of relative high eCPM and impression rates (unlike video ads that
cannot be served too frequently) and new variation in form of playable ads, which increases engagement rates, makes this a promising enduring format.
2
Rewarded Video Ads Generated the Highest eCPM Performances in All Regions
This format's eCPMs trended up, especially in the second half of the year by impressive margins due to the launch of this format by Facebook Audience Network and AdMob.
3
AdMob Best Monetizing Ad Network for Banner and Rich Interstitial Ads Across All Regions
Inneractive Marketplace also performed strongly across all regions with banner and rich interstitial ads. Amazon Mobile Ads outperformed others for banner ads in the United States, Western Europe and East Asia.
Explore Our Complete Key Findings
Download Appodeal's In-App Ad Performance Index of over 60 ad demand sources.

Get insights on the top ad networks for monetizing by regions, ad formats and platforms.
Scope & Methodology
We've analyzed from our internal ad mediation stack's data the ad revenue performance of ad networks and ad formats in selected regions where we have significant impressions

Jan - Nov 2017
11
Months
United States | Western Europe
Eastern Europe | East Asia
Latin America
5
Regions
Rewarded Video | Banner
Rich Interstitial
Video Interstitial
4
Ad Formats
iOS | Android
2
Platforms
30,000+
Apps
60+
Ad Networks
69B+
Impressions
Over 60 Ad Networks' Monetization
Performances Analyzed
Featured Ad Networks
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Appodeal In-App Advertising Performance Index
2017 Edition